I think trad models for marketing still hold here. Someone with IP and money puts ads where eyeballs are. The new kid on the block will be AI “ask” engines (supplanting Google “search.”) They, too, will prioritize “ask” results that pay for visibility (or knowability).
Gary Vee agrees with your premise here as well. The future of brand is the individual (or band or collective) with IP and community.
This argument seems a bit melodramatic and assumes that music is ONLY a commodity to be traded on the “free market.” I think this is a rather narrow view and misses the greater value of human culture. You can get a McDonald’s hamburger that tastes great but it’s not the same as cooking a meal for your family.
I like how the music sounds exactly like a human with talent and resources but no imagination or desire to create something original. Could AI invent a genre? Could it, for example, invent a satisfying new trend like reggaeton and create enough canonical exam[ples to seed a genre?
Ai is sending us dumber and dumber in every facet of culture, but the more you pander to it’s inevitability the more it will become ubiquitous. Discerning music lovers will always dig for gold, we just have to keep our guards up, and when we find the real shit we love, make sure our dollars go to supporting them as best as possible and we don’t lose our music library at the flick of a switch. That being said, your theory of a musician’s universe feels overly complicated and perhaps reserved for Stans who silo themselves. I just want to put on a dope record while I have dinner. Then a different dope record while I do the dishes. And let’s be honest, so many of the best musicians are troubled souls - no one should be in Kanye’s cinematic universe. Sidebar: every AI track example people make is either 1940s blues, or ‘listen to this soul version of QOTSA’ as if to wow us by how AI understands the ‘human soul’ but where’s my GG Allin sound-a-like? Okay I’m done.
Spotify *is* threatening the existence of musicians. They host a lot of crappy AI slop that is likely owned/created by them. And it’s all over niche playlists. So they don’t have to pay out.
I think trad models for marketing still hold here. Someone with IP and money puts ads where eyeballs are. The new kid on the block will be AI “ask” engines (supplanting Google “search.”) They, too, will prioritize “ask” results that pay for visibility (or knowability).
Gary Vee agrees with your premise here as well. The future of brand is the individual (or band or collective) with IP and community.
This argument seems a bit melodramatic and assumes that music is ONLY a commodity to be traded on the “free market.” I think this is a rather narrow view and misses the greater value of human culture. You can get a McDonald’s hamburger that tastes great but it’s not the same as cooking a meal for your family.
I like how the music sounds exactly like a human with talent and resources but no imagination or desire to create something original. Could AI invent a genre? Could it, for example, invent a satisfying new trend like reggaeton and create enough canonical exam[ples to seed a genre?
Ai is sending us dumber and dumber in every facet of culture, but the more you pander to it’s inevitability the more it will become ubiquitous. Discerning music lovers will always dig for gold, we just have to keep our guards up, and when we find the real shit we love, make sure our dollars go to supporting them as best as possible and we don’t lose our music library at the flick of a switch. That being said, your theory of a musician’s universe feels overly complicated and perhaps reserved for Stans who silo themselves. I just want to put on a dope record while I have dinner. Then a different dope record while I do the dishes. And let’s be honest, so many of the best musicians are troubled souls - no one should be in Kanye’s cinematic universe. Sidebar: every AI track example people make is either 1940s blues, or ‘listen to this soul version of QOTSA’ as if to wow us by how AI understands the ‘human soul’ but where’s my GG Allin sound-a-like? Okay I’m done.
yep
Spotify *is* threatening the existence of musicians. They host a lot of crappy AI slop that is likely owned/created by them. And it’s all over niche playlists. So they don’t have to pay out.
Yeah but that all comes from AI created music which wasn't the dispute a decade ago.