Hi Luke, I couldn't disagree more with this idea that creatives with taste are safe from AI. What we've actually seen from all the major AI tools in practice is the exact opposite. They take the creative roles and leave the boring mundane tasks to the humans. It's now AI tools that are generating the artworks from text prompts, it's AI tools that are generating spec scripts for movies and TV, it's AI tools that are re-writing or 'tightening' scripts on set, it's AI tools that are writing articles and novels and poetry and lyrics, it's AI tools that are creating royalty-free music for advertising beds and background audio for YouTube videos, it's AI tools that are creating game assets and scenes etc. etc. The people left are those writing the emails, making the phone calls, creating the spreadsheets - those doing the people-powered peripheral meatwork.
Unfortunately, the truth is that art created by machines is already "good enough" and consumers don't give a shit about craftsmanship or taste as long as it vaguely resembles the style that they like, they'll vote with their wallet to get their free AI-slop that had zero human input because it's close enough to be indistinguishable from Nickelback or 5SOS or BLACKPINK or whatever.
I hope you’re wrong! What I think will happen (and I what I see now) is AI is taking away the creative tasks from those who aren’t very good at creative. The best artists / creators are now worth more, the mid level ones are getting phased out.
I’ve only started to be able to use for illustrations in the last 2 articles but only with the creative guidelines set by my creative director. It’s all in the inputs and prompts (combined with the recent improvement to 4o)
I agree with the article but I also agree with this comment
Hi Luke, I couldn't disagree more with this idea that creatives with taste are safe from AI. What we've actually seen from all the major AI tools in practice is the exact opposite. They take the creative roles and leave the boring mundane tasks to the humans. It's now AI tools that are generating the artworks from text prompts, it's AI tools that are generating spec scripts for movies and TV, it's AI tools that are re-writing or 'tightening' scripts on set, it's AI tools that are writing articles and novels and poetry and lyrics, it's AI tools that are creating royalty-free music for advertising beds and background audio for YouTube videos, it's AI tools that are creating game assets and scenes etc. etc. The people left are those writing the emails, making the phone calls, creating the spreadsheets - those doing the people-powered peripheral meatwork.
Unfortunately, the truth is that art created by machines is already "good enough" and consumers don't give a shit about craftsmanship or taste as long as it vaguely resembles the style that they like, they'll vote with their wallet to get their free AI-slop that had zero human input because it's close enough to be indistinguishable from Nickelback or 5SOS or BLACKPINK or whatever.
I hope you’re wrong! What I think will happen (and I what I see now) is AI is taking away the creative tasks from those who aren’t very good at creative. The best artists / creators are now worth more, the mid level ones are getting phased out.
It’s the difference between “making the thing” vs “promoting the thing.”
Where’s the opening illustration from?
Made on chatgpt with our brand guidelines created by a creative director who also did all the illustrations & graphs by hand for our early articles.
It’s great — and I usually loathe AI slop.
I’ve only started to be able to use for illustrations in the last 2 articles but only with the creative guidelines set by my creative director. It’s all in the inputs and prompts (combined with the recent improvement to 4o)
Couldn’t agree more. But I think there’s a bigger problem brewing. Independent creatives will soon be competing with corporate creative. I try to break it down here. https://open.substack.com/pub/biggiantwords/p/what-if-asimovs-three-laws-werent